How to choose Commercial Paint Colors

One of the easiest ways to add aesthetic appeal to and enhance the value of your commercial property is with a fresh coat of paint inside and out. A beautiful exterior attracts people with its curb appeal while a beautiful interior keeps them coming back. Best of all, you don’t have to settle for those boring cream, tan, and white colors. At Right Track Painting and Sealcoating, we offer the most extensive range of paint colors in our industry and an endless variety of combinations for commercial properties.

 

Consider your surroundings

 

Where is your commercial property located? Your surroundings are a key consideration when selecting colors for your building. If you’re located in commercial zoning, there may be certain building codes and regulations that have to be followed. There are also restrictions for the colors of paint that can be used on historical structures. If there are no codes or regulations that must be followed, choose colors that will separate you and make you stand out from the surrounding buildings.

 

Focus on Brand Awareness

 

You can improve brand awareness or recognition by up to 80% by developing brand colors. If branding materials and your logo have a specific combination of colors, you should use those colors throughout your commercial property. Think about those big box retailers that use bright orange tones and red targets in their advertising. There are reasons that people recognize these company’s logos immediately upon seeing them.

 

Leverage the Theory of Complimentary Colors

 

When it comes to pairing up certain complementary color combinations, Right Track Painting and Sealcoating understand that you don’t have the talent of a da Vinci, Rembrandt, or Van Gogh. If you look at a traditional color wheel, colors that sit opposite one another are considered complementary. The first color is designated as the main one while its complement should be the accent color. For instance, complementary pairings include green and red, orange and blue, and yellow and purple.

 

Psychology is indisputable

 

When you’re thinking about painting your commercial property, keep in mind that there’s a science about the way in which a person’s emotions and moods can be affected by certain colors. For instance, if you want to inspire the development of leadership in your office environment, use certain red tones to do so. Or, if you have a fast-paced, high traffic business, you can create a sense of calm by using different shades of blue.

 

For help with commercial paint color pairings or suggestions for the colors you should consider, call Right Track Painting and Sealcoating today at (617) 480-9831. Our experts are available to assist you with a FREE quote on your project or help you choose the right paint and colors.